American Wheels Chinese Roads by Michael J. Dunne

By Michael J. Dunne

How your online business can faucet into international markets In Export Now, beautifully certified authors clarify the secrets and techniques to taking your organization international. delivering a real-world process that any sized company can use to move international, this publication serves as a reliable guide for making a choice on, comparing, and taking advantage of worldwide company possibilities.

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Ford’s brightest engineers worldwide had gathered together to create a “world car” (“Mondeo” originating from the Latin mundus), a car that appealed not only to customers in America but also to those in Europe and other markets. Ford expected that the new Mondeo would be as much a winner as the Taurus had been during the 1980s. The Mondeo combined the spaciousness of an American sedan with the sporty looks of a European make. ” The effort was one of the most expensive new car development programs in the history of the industry.

One thing the Chinese delegates from SAIC did not need reminding about was that they had GM and Ford exactly where they wanted them: in an epic race. Ford was quietly confident. Its prize horse was the all-new Mondeo sedan. Ford’s brightest engineers worldwide had gathered together to create a “world car” (“Mondeo” originating from the Latin mundus), a car that appealed not only to customers in America but also to those in Europe and other markets. Ford expected that the new Mondeo would be as much a winner as the Taurus had been during the 1980s.

Swando had inherited two losers, and he had to cope. As a result, the BeiNei plant sat completely idle most of the time. “It was what we called ‘engine line theatre,’” recalls one GM engineer involved in the project. “Any time there was a high-ranking government official in the neighborhood, we’d invite them over, turn on the lights, and crank up the line for a show. ” Once the visiting officials had completed their inspection, the workers and management team would return to playing cards or taking naps.

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